Harley-Davidson Homecoming Festival 2025: Vibe with Bikes, Music, and Western Flair
Throttle Up for a High-Octane Bash Packed with Tunes, Rides, and Iconic H-D Spirit!
By Robert Filla
Photos courtesy of Harley-Davidson
Milwaukee earns many nicknames—“Brew Town,” “German Gateway”—but from July 10-13, 2025, it’s “the city built by Harley” as the Harley-Davidson Homecoming Festival revs up. This iconic motorcycle celebration draws riders worldwide to three epic venues: Veterans Park, the Harley-Davidson Museum, and Harley’s Headquarters. Here’s your guide to the must-see highlights of this high-octane weekend.
Veterans Park: Live Music and Motorcycle Thrills
Nestled along Lake Michigan, Veterans Park hosts two days of electrifying live music. Country star Chris Stapleton headlines Friday, July 11, followed by Hank Williams Jr. on Saturday, July 12 (tickets required). Over 10 support acts will keep the stage rocking both days. Beyond the tunes, expect jaw-dropping freestyle motocross shows, flash tattoos, local brews at the Beer Hall, a custom bike build-off, and a chance to win a 2025 Street Glide. Carnival games, swag, and prizes add to the fun. Choose from General Admission or VIP Experience tickets at www.HDHomecoming.com for details.
Harley-Davidson Museum: Kick-Off Party and More
The Harley-Davidson Museum (400 W. Canal St., Milwaukee) is a must-visit during the festival. On Thursday, July 10, the Homecoming Festival Kick-Off Party & Military Appreciation Day launches with a free Buckcherry concert. The Museum keeps the throttle open with the Wall of Death stunt show, the V-Twin Visionary Custom Motorcycle Showcase, a Twisted Tea-sponsored custom bike giveaway, and a New Products Showroom featuring 2025 H-D models. Museum entertainment is free and open to the public, but tickets are needed for exhibits and tours. Check the full schedule at www.harley-davidsonmuseum.com.
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At Harley’s Powertrain Operations in Menomonee Falls, WI, take factory tours or test-ride 2025 models. Over at Harley-Davidson Headquarters on Juneau Avenue, Milwaukee, enjoy free vendor stalls, live music, an antique bike show, and lawn games. Guided facility tours are available for purchase.
Sunday Send-Off: Brunch and Bikes
The festival wraps on Sunday, July 13, with a Roll Out Brunch and Ride-In Bike Show at the Museum. With an event this massive, updates may happen, so check Harley-Davidson’s website for the latest details.
Join the Ride in Milwaukee
This summer, dive into the heart of American motorcycle culture at the Harley-Davidson Homecoming Festival. Whether you’re a rider or a fan, Milwaukee welcomes you to celebrate where the Harley legacy began.
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