Progressive Insurance Locks In as Title Sponsor for Progressive American Flat Track in Multi-Year Deal
Exciting News for Flat Track Fans: Progressive Continues to Fuel the Series' Growth and Reach
Raine Devries | 11 March 2026
The roar of flat track racing just got even louder with the announcement that Progressive Insurance is sticking around as the title sponsor of American Flat Track. In a fresh multi-year agreement, this partnership—already a powerhouse since 2020—keeps rolling strong, helping push the series to new heights in visibility, fan engagement, and overall excitement.
Progressive first stepped up as Title Sponsor and Official Insurance of American Flat Track back in 2020, and they’ve only ramped things up since then with killer digital campaigns and solid support across the board. This renewal locks them in as the official title sponsor for everything from series branding and broadcast/streaming coverage to live event vibes and digital platforms. It’s the kind of backing that keeps the sport moving forward.
As Gene Crouch, CEO of AMA Pro Racing, put it: “Progressive has been an outstanding sponsor for American Flat Track, and we’re proud to continue building on a relationship that has helped elevate the series in meaningful ways. From event presentation and broadcast visibility to our digital platforms and fan engagement efforts, Progressive’s support has played an important role in our growth. Progressive brings an authentic connection to the AFT community, and we’re excited to continue working together to strengthen the sport and deliver even more for our fans, riders and stakeholders in the years ahead.”
That authenticity makes perfect sense—Progressive is the country’s No. 1 motorcycle insurer, with one in three motorcyclists trusting them to cover their rides. Since 1937, they’ve grown into the second-largest personal auto insurer in the U.S., but they’ve never lost that deep tie to the motorcycle world through specialized coverage and motorsports involvement. It’s clear they get the passion that drives riders and race fans alike, and they’re all in on protecting what matters most.
Eric Doubler, Progressive Recreational Lines Business Leader, shared the enthusiasm: “At Progressive, we’ve seen first-hand the enthusiasm and dedication of the riders and racing community. As the country’s leading motorcycle insurer, we share that passion and are thrilled to deepen our relationship with American Flat Track. This sponsorship reflects our commitment to the sport and the broader motorcycle community.”
The timing couldn’t be better—this news drops right after the thrilling 2026 season-opening doubleheader at the DAYTONA Flat Track. The action doesn’t slow down either; next up is the Yamaha Atlanta Short Track, Round 3 of the 2026 Progressive American Flat Track season.
Catch every slide, pass, and checkered flag on FOX Sports broadcasts or stream live on FloRacing—head over to flosports.link/AFT2026 to tune in and watch the action unfold.
Want the full scoop on the season? Check out the 2026 schedule, grab tickets, or explore streaming options at AmericanFlatTrack.com. For more on AMA Pro Racing, visit www.amaproracing.com.
Progressive American Flat Track remains the world’s premier dirt track motorcycle racing series, sanctioned by AMA Pro Racing, and one of the most storied championships in motorsports history. With partners like Progressive on board, the future looks bright—and fast.
~Laugh of the Day~
Truth be told, I’d probably go homicidal if someone did this to me!
~Keep the shiny side up!